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Contents September –2008

—03

Welcome

As we watch the grim daily financial news, no one recognises more than journalists that we are knee-deep in alligators. We report it and we suffer it at the same time. However, as Peter Kirwan observes on page 11, our industry has been through many recessions, but it is rather better diversified from the poisonous effects of an advertising slump than it has been previously. This is an industry in tremendous transition and not just one suffering from the credit crunch. Despite Sly Bailey’s attempts to portray this as a largely cyclical issue, we all know that it is enormously structural. Throughout this issue we look at the enterprise and creativity which is transforming the way we report and which is building our defences. In our news analysis on mobile communications (page 16) we see the likes of The Times recording six-figure page impressions for its mobile news service, the BBC 3G streaming its TV channels, and scores of regional newspapers building mobile-specific sites. And in our regionals news analysis (page 24) we go to the Media Wales news centre in Cardiff, where one multiplatform editorial structure is delivering content of all types to myriad sources. Given the opportunity, journalists are responding positively to this and, as we see in our Freelance section (page 38) and The Knowledge (page 46), they are seizing on new skills as a way of securing their future. And you could say we are doing the same. Welcome to the first monthly issue of Press Gazette, which dovetails nicely with our breaking news and aggregation website which already delivers more than 100,000 visitors a month. We hope you enjoy it.

05-07 BIG INTERVIEW. Trinity Mirror reaches 40 per cent of the adult population, has digital revenues of more than £50m at a 30 per cent margin, and is pioneering into multiplatform newsrooms. But what price journalism? Sly Bailey talks to PG editor Dominic Ponsford

5

08-09 COLUMNISTS. Grey Cardigan, Popbitch editor Camilla Wright, and ITV economics editor Daisy McAndrew

11-12 THE BUSINESS OF NEWS. Surviving the credit crunch. PG Media Money writer Peter Kirwan looks at how diversification may be building better defences

14-15COLUMNISTS. Former Daily Mirror editor David Banks, PR Week’s David Singleton, and Kent Messenger political editor Paul Francis

8

16-17NEWS ANALYSIS. The mobile phone is rapidly becoming the all-purpose tool for journalists thanks to pioneering work by Thomson Reuters and others

19MEDIA LAW. Disturbing case studies on contempt

20-21NEWS ANALYSIS. Sports journalism and the uneasy relationship between the ex-pros and the journalists

23‒MEDIA MONEY. Peter Kirwananalyses the underlying investment strategy at Trinity Mirror

24-25NEWS ANALYSIS. The Welsh multiplatform newsroom is the way of the future, but is it worth the price in journalists’ jobs?

26-27NEWS ANALYSIS. Radio newsrooms and the pods. Good or bad for journalism?

29‒GADGETS. Thomson Reuters’ mobile products manager looks at the best mobiles for journalists

30-31MOULD BREAKERS. We interview two magazine editors with lots to be happy about

32‒B2B. The professional press is well-placed to thrive because it is capable of leading its industries and not simply reporting them, says Neill Denny, editor-in-chief of The Bookseller

34‒GLOBAL. Israel is to have its first female PM in 34 years – but many of its newspapers won’t be showing her. Why?

35‒LETTERS.

36-37PHOTOGRAPHY. Inside the mind of a top photographer.Daniel Berehulak selects his favourite pictures and talks us through how he got them

16

38-39FREELANCE. Freelances share their gripes and ideas, plus Perfect Pitch, how to sell real-life features, multimedia freelancing in Mexico and more

42-43NEWS ANALYSIS. News organisations are becoming online platforms as developers take their content and build web applications. A new life for news content

44

44-45DESIGN. Sunday Times art director Linda Burrowslooks at some top magazine fashion spreads

46-48THE KNOWLEDGE. The Guardian’s Simon Hattenstone runs a masterclass on interviewing, The Daily Mirror’s Stephen Moyes on using whistleblowers, plus infographics, journalism ethics, management and career development

50‒EDITORIAL TRAINING. Increasing cultural diversity

52‒ENVIRONMENTAL JOURNALISM AWARDS.

53‒BOOKS. We review books by and for journalists

62-63 AXEGRINDER. He’s back and he’s bilious

www.pressgazette.co.uk

PRESS GAZETTE — JOURNALISM TODAY / SEPTEMBER 2008