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Launches June 2008

PUBLIC GALLERY

Regeneration & positive change

The Public, one of Britain’s largest and most ambitious cultural building projects will open its doors on Saturday 28 June 2008. The Public sits in the heart of Sandwell, West Midlands, on the grounds of a former bus depot. Its building is instantly recognisable as a Will Alsop creation, whilst architects Flannery & de la Pole have completed the unique environment that hosts an entirely participatory art gallery — the only space of its kind internationally. Offering more than 9,000sqm of internal space, The Public is the first major initiative in an ongoing, long-term regeneration programme for West Bromwich that will bring a wide range of economic, cultural and community benefits. Housing the Public Gallery, as well as a live performance theatre, recording studios, creative office space, event and conference spaces for business hire and a caféé bar, The Public will become a new and extensive creative hub and social centre. Public Gallery is a dynamic space. Designed to be practical with inspiring architecture; there are no vertical walls, and the building incorporates steel trees that carry responsive foliage, digital waterfalls, flying avatars, labyrinthine paths and sound tunnels, alongside two temporary exhibition spaces, which will see a

changing programme of work by internationally renowned artists. Public Gallery aims to engage all visitors in determining their own creative experiences during their time at the gallery, in an ongoing enquiry into notions of participation. On offer will be a wide range of accessible, entertaining, educational and inspirational activities to support this diverse and leading arts programme. Highlights from the permanent programme include Trees by Ben Kelly, who built his reputation as the designer behind Manchester’s Hacienda and Factory Records’ HQ. Usman Haque, who opened the 2006 Singapore Biennale, presents Flower of My Secret, a series of drawers containing virtual flowerbeds that teem with whispered thoughts and secrets left behind by visitors. Flypad, by internationally renowned Blast Theory, creates a thrilling, collaborative experience for up to eleven players, who create their own 3D avatars. LA based Marie Sester has created Access at The Public, influenced by surveillance practices, that is designed to be fun. Visitors can spotlight unsuspecting individuals and send them a compliment only they can hear. The Public will not only serve the West Midlands, but also play an important role for UK arts and culture both nationally and internationally. For more information on events and exhibitions please visit www.publicgallery.org.

Aesthetica