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UNITED KINGDOM IC Publications, 7 Coldbath Square, London EC1R 4LQ Tel: +44 20 7841 3210 Fax: Admin +44 20 7713 7898 Editorial: +44 20 20 7841 3211 icpubs@africasia.com www.africasia.com FRANCE IC Publications, 609 BAT A, 77 RUE BAYEN, 75017 PARIS Tel: +33 1 44 30 81 00 Fax: +33 1 44 30 81 11 info@icpublications.com www.icpublications.com

GROUP PUBLISHER Afif Ben Yedder Directeur de la publication EDITOR Anver Versi a.versi @africasia.com ART DIRECTOR Jason Venkatasamy jason@africasia.com ASSOCIATE EDITORS Tom Nevin Stéphane Vigouroux Gérard Choisnet Hichem Ben Yaiche Fériel Berraies Guigny CORRESPONDENT-ATLARGE Stephen Williams EDITORIAL ASSISTANT Carole Lambert CORRESPONDENTS IN AFRICA Barnabas Thondlana Leo Odera Omolo Blamuel Njururi Herald Tagama Pini Jason John Ansah Derek Otieno Chris Ndivanga Masupu Rakabane SPECIAL CORRESPONDENTS Moin Siddiqi Dr Karamo Sonko Neil Ford Pini Jason Eluem Izezi

PUBLISHER Omar Ben Yedder o.benyedder@africasia.com GROUP SALES DIRECTOR Leila Ben Hassen l.benhassen@africasia.com

DEVELOPMENT DIRECTOR Patricia Bonnin MARKETING DIRECTOR Malek Bey m.bey@africasia.com ADVERTISING SALES DIRECTORS Medrine Chitty Tibor Fuchsel Arthur Jones Saliba Manneh Elisée Marie Nick Rosefield DEVELOPMENT MANAGER – DISTRIBUTION & MARKETING Santosh Jairajh SPECIAL PROJECTS CONSULTANT Monique Butt IC EVENTS Events Director Isabelle Dana i.dana@africasia.com PRODUCTION MANAGER Michael Messam SUBSCRIPTIONS : IC Publications PO Box 2068 Bushy, Herts, WD23 3ZF Telephone: +44 20 8950 9117 Fax: +44 20 8421 8155 icpublications@alliancemedia.com www.africasia.com/subs See pages 21 & 67 for subscription offer details PRINTERS Headley Brothers Ltd, The Invicta Press, Queens Road, Ashford, Kent, TN24 8HH. All pictures AFP unless indicated. Registered with the British Library. ISSN 0141-3929 ©2009 IC Publications Ltd

Member of The Audit Bureau of Circulations. N° DE COMMISSION PARITAIRE 0310 K 89343 Mensuel: Août 2009 Dépôt légal

Contents African Business August/September 2009

14 COVER STORY The Storm Riders

24 Technology Zain’s Tito Alai: Mobiles reach the parts that banks cannot

Editorial 13 Statisticsandotherlies

Cover Story Industry The Storm Riders 14 Makingprofitsdespite  theglobalturmoil 17 Case study 1:Integr8Group 18 Case study 2:SuperfluxInternational 22 Case study 3:K-NetFlowers

Technology 24 Zain’s Tito Alai: Mobilesreach

thepartsthatbankscannot

Spotlight 28 Fleecingtherich

Topic 30China’slonggameinAfrica

Focus Agriculture 34Africa’sfoodcrisis

African Business Awards 39 Aspecial9-pagetribute

50 Commodities Instability now, solid ground ahead

Energy 48Howtohaveyourcakeandeatittoo

Commodities 50Instabilitynow,solidgroundahead

World Cup 54Ajaw-droppingexperience

Letter from East Africa 58 Thecostofdyingiskilling!

Countryfile 60S Africa:Moreholesthanbelt? 62 Ghana:Microlendersgocentrestage 66Malawi:Mutharikashunsdevaluation

Reviews Books 70TheChallengeforAfrica 73 CainePrizemarks10years 74 Music:Guineanauthenticity