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Open www.ecobank.com Send email to m.messam@africasia.com Open www.africasia.com/subs Go to page 23 Go to page 50 Send email to a.versi@africasia.com Call +442077137898 Go to page 56 Send email to i.dana@africasia.com Send email to jason@africasia.com Call +44202078413211 Go to page 27 Go to page 46 Go to page 52 Send email to m.bey@africasia.com Go to page 18 Look up postcode TN24 8HH Go to page 25 Call +33144308111 Go to page 54 Send email to icpubs@africasia.com Call +442084218155 Send email to icpublications@alliance-media.com Open WWW.AFRICASIA.COM Go to page 60 Go to page 17 Call +442078413210 Go to page 35 Go to page 66 Look up postcode EC1R 4LQ Call +442089509117 Send email to o.benyedder@africasia.com Go to page 42 Go to page 13 Go to page 64 Go to page 14 Open www.icpublications.com Go to page 38 Go to page 57 Call +33144308100 Look up postcode WD23 3ZF Go to page 32 Send email to info@icpublications.com Open www.africasia.com
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CAPE VERDE

MALI

GAMBIA

SENEGAL

GUINEA BISSAU

GUINEA

SIERRA LEONE

LIBERIA

COTE D'IVOIRE

BURKINA FASO

GHANA TOGOBENIN

NIGER

NIGERIA

CAMEROON

CHAD

CENTRAL AFRICAN REPUBLIC

SAO TOME AND PRINCIPE

CONGO

DEMOCRATIC REPUBLIC OF CONGO

RWANDA

KENYA

BURUNDI

MALAWI

OVER 25 COUNTRIES AND STILL GROWING...

We are now the leading regional bank in Africa, with a presence in more African countries than any other bank.

BENIN • BURKINAFASO • BURUNDI • CAMEROON • CAPE VERDE • CENTRAL AFRICAN REPUBLIC

CHAD • CONGO • CÔTE D'IVOIRE • DEMOCRATIC REPUBLIC OF CONGO • GAMBIA • GHANA

GUINEABISSAU • GUINEA • KENYA • LIBERIA • MALAWI • MALI • NIGER • NIGERIA • RWANDA

SAO TOME e PRINCIPE • SENEGAL • SIERRALEONE • TOGO

www.ecobank.com United Kingdom IC PUBLICATIONS, 7 COLDBATH SQUARE, LONDON EC1R 4LQ. Tel: +442078413210 Fax: Admin+442077137898 Editorial:+44202078413211 E-mail:icpubs@africasia.com Website: www.africasia.com

France IC PUBLICATIONS, 609 BAT A 77 RUE BAYEN 75017 PARIS Tel: +33144308100 Fax:+33144308111 E-mail:info@icpublications.com Website: www.icpublications.com

Group Publisher: Afif Ben Yedder Directeur de la publication

Editor: Anver Versi (a.versi@africasia.com) Art Director: JasonVenkatasamy (jason@africasia.com)

Associate Editors TomNevin,StéphaneVigouroux, GérardChoisnet,HichemBenYaiche, FérielBerraiesGuigny

Correspondent-at-large StephenWilliams

Editorial Assistant CaroleLambert Correspondents in Africa BarnabasThondlana,LeoOderaOmolo, BlamuelNjururi,HeraldTagama, PiniJason,RobRose,JohnAnsah, DerekOtieno,ChrisNdivanga, MasupuRakabane Special Correspondents MilanVesely,MoinSiddiqi, DrKaramoSonko,NeilFord, FrançoisMisser,GraemeEwens, PiniJason,EluemIzezi, JennieStreet,PaulMichaud,

Publisher OmarBenYedder (o.benyedder@africasia.com)

Development Director PatriciaBonnin

International Relations Director MyriamKarbal

Marketing Director MalekBey (m.bey@africasia.com)

Advertising Sales Directors AlyaAssad MedrineChitty ArthurJones SalibaManneh NickRosefield SpecialProjectsConsultant:MoniqueButt

Events Director IsabelleDana (i.dana@africasia.com)

Production Manager: Michael Messam (m.messam@africasia.com)

Subscriptions: ICPublicationsPOBox2068 Bushy,Herts,WD233ZF Telephone:+442089509117 Fax:+442084218155 icpublications@alliance-media.com www.africasia.com/subs

See pages 25 & 56 for subscription offer details

Printers: HeadleyBrothersLtd, TheInvictaPress,QueensRoad, Ashford,Kent,TN248HH.

All pictures AFP unless indicated. Registered with the British Library. ISSN 0141-3929 ©2009ICPublicationsLtd.

Member of The Audit Bureau of Circulations.

N°DECOMMISSIONPARITAIRE 0310K89343 Mensuel:Janvier2009 Dépôtlégal

Contents

African Business January 2009 ISSUE 349 WWW.AFRICASIA.COM

14 Cover Story The best of times, the worst of times

Editorial 13Once-in-a-lifetimeopportunity?

Cover Story Africa in 2008 The best of times, the worst of times 17Hangingtough 18Commoditiessector 23Energysector 27Telecomssector

View from the City 32Survivingtheglobalstorm

Topic 35Understandingvaluechains

Trends 38Africa’ssuperfruit  arrivesintheWest

2010 World Cup Watch 50Fifapromisesfreebroadcasts

Letter from East Africa 52WhyAfricaneedsmoretourism

Country Files 54South Africa:Randslides  downsteepslope 57Nigeria:The“if-only”budget 60Kenya:Bigpowerofsmall organisations

Reviews Books/Music 64TheAscentofMoney 66FRANCOphonic

Special Report Power in Africa 42 Seedsofhope 46 Therenewableoption