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UNITED KINGDOM IC Publications, 7 Coldbath Square, London EC1R 4LQ Tel: +44 20 7841 3210 Fax: Admin +44 20 7713 7898 Editorial: +44 20 20 7841 3211 icpubs@africasia.com www.africasia.com FRANCE IC Publications, 609 BAT A, 77 RUE BAYEN, 75017 PARIS Tel: +33 1 44 30 81 00 Fax: +33 1 44 30 81 11 info@icpublications.com www.icpublications.com

GROUP PUBLISHER Afif Ben Yedder Directeur de la publication EDITOR Anver Versi a.versi@africasia.com ART DIRECTOR Jason Venkatasamy jason@africasia.com ASSOCIATE EDITORS Tom Nevin Stéphane Vigouroux Gérard Choisnet Ridha Kefi, Hichem Ben Yaiche Fériel Berraies Guigny CORRESPONDENTAT-LARGE Stephen Williams EDITORIAL ASSISTANT Carole Lambert CORRESPONDENTS IN AFRICA Barnabas Thondlana Leo Odera Omolo Blamuel Njururi Herald Tagama Pini Jason John Ansah Derek Otieno Chris Ndivanga Masupu Rakabane SPECIAL CORRESPONDENTS Moin Siddiqi Dr Karamo Sonko Neil Ford Pini Jason Eluem Izezi SUBSCRIPTIONS: IC Publications PO Box 2068 Bushy, Herts, WD23 3ZF Telephone: +44 20 8950 9117 Fax: +44 20 8421 8155 icpublications@alliancemedia.com www.africasia.com/subs See page 27 for subscription offer details

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N° DE COMMISSION PARITAIRE 0310 K 89343 Mensuel: Novembre 2009 Dépôt légal

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ContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContents

ContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsContentsAfrican Business African Business African Business African Business African Business African Business African Business African Business African Business African Business African Business African Business

African Business

12 COVER STORY Rebranding Africa

COVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORY Rebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding Africa

COVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORY Rebranding AfricaCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYRebranding AfricaCOVER STORYCOVER STORYRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding Africa

24 Special Country Focus Zimbabwe – Has the recovery begun?

Editorial 11 Sting in the dragon’s tail?

Cover Story Rebranding Africa 12 Power of branding 16 Branding African products

Guest Column 20 The shame of plenty amidst poverty

Special Country Focus Zimbabwe – Has the recovery begun? 24 Mining stimulates economy 28 Dealing with the debt

Commodities 34 The ‘supercycle’ – myth or reality? 36 Financing Ghana’s cocoa

Special Report Telecoms ICT: Plugging Africa into the world 40 Great progress but still a long way to go 44 Submarine cables connect

Africa to the world 46 A shortcut to better health

and social services 47 Rwanda’s third network goes live

40 Special Report ICT – Plugging Africa into the world

Event African Banker Awards 2009 50 Saluting resilience

Profile Kolapo Lawson 54 Ecobank’s new chairman

World Cup Watch 57 Time for a reality check

Countryfiles 60 Rwanda: Lake Kivu’s deadly secret 62 Kenya: Branding its coffee 64 S Africa: Strong rand more hindrance

than help 66 Ghana/Nigeria: Which is better for

business?

Reviews Book/Music 72 A Swamp Full of Dollars 74 Bend Skin Beats