Discover

THE CHILEAN WINES OF

CONCHA Y TORO

The #1 Winery of Chile and #3 Most Powerful Wine Brand in the World,

invites you to discover its wines

WINE LEGEND

Fo r d i s t r i b u t i n g Concha y To r o i n A f r i c a c o n t a c t u s a t : a f r i c a@conchaytoro.cl

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N° DE COMMISSION PARITAIRE 0310 K 89343 Mensuel: Novembre 2009 Dépôt légal

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African Business

12 COVER STORY Rebranding Africa

COVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORY Rebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding Africa

COVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORY Rebranding AfricaCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYRebranding AfricaCOVER STORYCOVER STORYRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding AfricaRebranding Africa

24 Special Country Focus Zimbabwe – Has the recovery begun?

Editorial 11 Sting in the dragon’s tail?

Cover Story Rebranding Africa 12 Power of branding 16 Branding African products

Guest Column 20 The shame of plenty amidst poverty

Special Country Focus Zimbabwe – Has the recovery begun? 24 Mining stimulates economy 28 Dealing with the debt

Commodities 34 The ‘supercycle’ – myth or reality? 36 Financing Ghana’s cocoa

Special Report Telecoms ICT: Plugging Africa into the world 40 Great progress but still a long way to go 44 Submarine cables connect

Africa to the world 46 A shortcut to better health

and social services 47 Rwanda’s third network goes live

40 Special Report ICT – Plugging Africa into the world

Event African Banker Awards 2009 50 Saluting resilience

Profile Kolapo Lawson 54 Ecobank’s new chairman

World Cup Watch 57 Time for a reality check

Countryfiles 60 Rwanda: Lake Kivu’s deadly secret 62 Kenya: Branding its coffee 64 S Africa: Strong rand more hindrance

than help 66 Ghana/Nigeria: Which is better for

business?

Reviews Book/Music 72 A Swamp Full of Dollars 74 Bend Skin Beats