HIGH-SECURITY SCREW TOP BOTTLE. Eliminates the risk of spilling a drop of the precious liquid. Simple, elegant... yet essential.

LARS OLSSON SMITH, "THE KING OF VODKA". Admired and venerated the world over by vodka lovers. It's all thanks to him that we , can enjoy such a pure vodka. Well done Lars, here's to you.

ABSOLUT VODKA. IAbsolut for those in the know). Mr. Smith originally called his brew Absolut Rent Branvin. 'Aaybe he thought the whole world ula be speaking Swedish one day.

•oh well, nobody's perfect.

SWEDEN, SUEDE OR SAY IT IN SWEDISH: SVERIGE. An independent monarchy in the European Union, located in the southern part of the Scandinavian peninsula. ^^ Capital: Stockholm. Currency : Swedish Krona. Main exports : wood pulp, paper, machinery, cars and of course, Absolut Vodka.

CONTINUOUS DISTILLATION AND RECTIFICATION. The techniques used to give Absolut Vodka its fine, smooth taste. Of course the actual recipe is top secret, so nothing will be revealed here.

400 YEARS OF SOLID TRADITION. In the early 16th century, Swedish ^ ^ aristocrats distilled a vodka known as "Branvin", literally "burned wine". Back then, it was a highly-prized medicine. Don t they know anything, these Swedes?

IMPORTED. All the exotic goodies that are shipped in from abroad. So, thanks to the import business, it's not just s. the Swedes who get to appreciate Absolut Vodka.

Q J r n

{^wpebbiwdka j ^ d t i M e d f y o m ^

Mtk/ud p M i x ^ M / i m ( J m

' M m m d a n c e KM/A r r w l e t i m

JkaJiaAliewi t M t i m M t k W0 j

O f i b A o t i d limce

/S79..

40°/, VOL. 700 ML.

IMPORTED PRODUCED AND BOTTLED I N AHUS, SWEDEN

BY T H E ABSOLUT COMPANY A D I V I S I ON OF V 8 S V I N&SPRIT AB

_ CEREALS ONLY. In theory, _ just about any organic matter capable of fermentation can be used to make vodka. But then someone has to drink the stuff! Absolut Vodka is made from nothing but grain.

That's why it's so good.

AHUS.The town in southern Sweden which any self-respecting vodka drinker should visit at least once in his lifetime. Every drop of Absolut Vodka is made and bottled in Ah us and then distributed worldwide. Population: 10 000.

It's alright for some...

1879. A vintage year.

Js

PHU

I I DAZED 91/JULY 2002

MAIN STORIES 72 New York Babylon Like London in the 60s, N e w York is having a 'moment'. And if any one person is agitator and documentor-in-chief, it is probably l ens-man Terry

Richardson. T h i s NYC 2002 the w a y he sees it.

92 Street Fighting Man Dark star of hip hop El P ' s latest opus is Fantastic Damage-, a t i t le as applicable to his own t roubled life as the skyline of the city he calls home.

96 Party Hard

Photographer Ryan McGinley and writer Gavin Mclnnes are crazy d umb punk geniuses propping up the sharp edge of New York's creative community. J o i n t hem on a no holds barred ride through 24 hours of sex-fights, drugs and sleep deprivation. You w i l l regret it.

FASHION 106 It Feels Good to Say What I Want It Feels Good to Knock Things Down

Photography by Kenneth Cappello, styling Nicola Formichetti.

118 Witch Photography by Anette Aurell, styling by S. Colina.

COVER : A L I S O NR E N N E RA T N E X T WEARSA L L - I N - O N ESU I T A N D

SHOESBY B A L E N C I A G A

P H O T O G R A P H Y K E N N E T HC A P P E L L O

S T Y L I N G N I C O L A F O R M I C H E T T I