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Open www.fredperry.com Open www.neweracap.co.uk Open www.giorgioarmaniparfums.com Open www.calvinkleininc.com Open www.longchamp.com click to zoom in click to zoom in
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26

incoming

Prescription Chic For all of you who insist those red eyes are hayfever inflictions, we present the perfect pouch for the pillpopping posse. Longchamp treads new waters with America’s enfant terrible, Jeremy Scott, this season with the limited-edition pill printed cotton canvas bag, complete with cowhide trim. It’s even left an indelible mark on Creative Director Sophie Delafontaine: “To collaborate with contemporary artists like Jeremy Scott gives me a different perspective on the world, broadens my horizons and allows Longchamp not to stay too wise or too consensual...” Hang off arm daily as required.

longchamp.com

DAZED

Game, Set, Match There’s no doubt that Fred Perry has worked its way into the upper echelons of British culture, ever since the very first slim-fit piqued shirt perfectly fused practicality and wearability both on and off the tennis court in 1952. Now, recognising the many guises of this one garment, the company is set to release four iconic styles from the 50s through to the 70s, including the 1957 Fred Perry Shirt and the 1963 Northern Soul Shirt. With every detail scrutinised, the Re-Issues collection is ricocheting history back into our wardrobes fredperry.com ext Nicholas Smith Photography Amira fritz Styling elizabeth fraser-bell

Put A Cap On It Every season a buzzword emerges to encapsulate the prevailing sentiments throughout design, and this season it’s “self-expression”. No term is better ascribed to New Era Caps’s new collection Artist Series – a range of collaborations with some of Europe’s most unique artists. First up is UK native Jon Burgerman, an alumni of work with Pepsi and Puma, who lends his neoprimitive scribbles to seven one-off caps to be celebrated with in-store events and a sticker collection.

ode Breakers We’re all obviously thankful to Armani Code for keeping Mis-Teeq alive with their TV adverts, but now dawns a new age for the fragrance line as they launch a scent headed by the equally delectable Megan Fox and Chris Folz. Armani Code Sport, imbuing a heady mixture of wild mint, peppermint and spearmint with an added note of citrus, is not just a new smell for the brand, but a technological breakthrough having forged new techniques in molecular distillation and extraction by C02 to improve quality. Smart and beautiful, we like!

giorgioarmaniparfums.com neweracap.co.uk riple Vision 3D is quickly becoming to this generation what the microwave oven was to our parents – more than a novelty. Calvin Klein’s CK arm has tapped into this new market and together with Marchon3D have fused their M3D technology onto some sleek, sultry frames. Matching the contour of the eye they maximise the viewing experience and with a style for men, women and a unisex version, this is one runaway bandwagon.

calvinkleininc.com