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Editorial editor Christopher Turner deputy editor Will Wiles senior editor Fatema Ahmed junior editor Riya Patel architecture correspondent Douglas Murphy contributing editors Johanna Agerman Ross, Anna Bates, Crystal Bennes, Edwin Heathcote, Sam Jacob, Julian Worrall editorial product manager Emma Limn product editors Kim Boram, James Wormald intern Kelly Pollard sub editors Debika Ray, Nick Jones

Design art editor Shazia Chaudhry designer Jon Wiggins

Production production manager Nicola Merry design + production Craig Ward, Chris Jennings, Jonathan Pattle, Jess Jilka studio manager Elliott Prentice production director Tim Garwood studio director Lee Moore

Advertising sales manager Ross Dickson display sales Rishi Vaja directory sales Charles Kurth cross media account executive Louise Earley italian office Claudia Micheloni +39 (0)342 730 3513 michelonic@gmail.com

FRONT

Leader

General publishing director Daren Newton directors Richard Morey Mike Dynan Justin Levett managing director Lee Newton syndication manager Kerry Garwood

Marketing marketing executive Nicola Behan

Contact Icon is published monthly by Media 10 Limited, Crown House, 151 High Road, Loughton, IG10 4LF, United Kingdom telephone: 020 3225 5200 fax: 020 3225 5201 firstname@icon-magazine.co.uk sales@icon-magazine.co.uk subscriptions@icon-magazine.co.uk www.iconeye.com twitter.com/iconeye facebook.com/iconeye

Christopher Turner Editor

Subscriptions A subscription will guarantee you receive 12 issues of Icon a year delivered directly to your door. Call 01371 851827 to place your credit card order or email: subscriptions@iconmagazine.co.uk (please inform us of your postal address and telephone number). Annual subscription rates are: UK: £60 Europe: £96 Rest of the world: £143 Text and picture material is sent at the owner’s risk. Printed in the United Kingdom. All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited.

© 2012 ISSN 1479-9456

When Lenny Abramov, the narrator of Gary Shteyngart’s futuristic novel Super Sad True Love Story, returns from Rome to a dystopian US, his boss queries his outdated technology: “What is this, an iPhone?”

He is soon kitted out with the very latest “pebbly new äppärät 7.5 with RateMe Plus technology”. He wears the smartphone of the future around his neck like a pendant and, conforming with everyone else, soon learns to worship its constantly streaming screen, “the colourful pulsating mosaic of it, the fact that it knows every last stinking detail about the world”.

The äppärät envelops its user in a stupefying fog of data. Everybody is rendered transparent as, offering immediate CIA-like access to all records, it enables people to Google-stalk in real time: your credit rating, life expectancy and preferred sexual positions are an open book (though no one reads books, or “bound, printed nonstreaming media artifacts,” any more). This is complemented by competitive oversharing, as users thumb out their hopes and fears, and pass judgement on others, determining their constantly shifting “Fuckability” and “Personality ratings”, and trying to up their own. When, suddenly, everyone’s äppäräts stop working they become bored, lost without this virtual pecking order, untethered, suicidal.

It is predicted that this year the number of connected mobile devices will exceed the 7 billion humans on the planet. For this issue we asked novelists, academics, experts and designers to reflect on this communication revolution, on how cell phones have rewired our brains, how they’ve changed the ways we behave, connect to and navigate the world. And to make their own predictions about how mobile technology will look in the future.

christopher@icon-magazine.co.uk