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Music Week takes an in-depth look back at the songwriting market in Q1 2012
NO WONDER WE NEED AN OFFICIAL STREAMING CHART – UK FANS PLAYED 2.6bn SONGS IN 2011
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ANALYSIS: A LONGER TAIL
Looking at the Official Top 1,000 streamed tracks of 2011, it becomes clear that the UK’s most popular tracks account for a smaller proportion of the overall market than in the world of purchased music.
The UK is set to be graced with its first ever Official Streaming Chart, after the territory’s fans played billions of tracks on server-based platforms last year.
The new weekly Top 100 Official Charts Company rankings will launch on Monday (May 14), representing data from partners including Spotify, Deezer, We7, Napster, Xbox Live Zune and mobile phone start-up ChartsNow – across both ad-funded and subscription services.
According to Official Charts Company estimates, more than
2.6 billion music streams were played in the UK last year.
Although the chart will not take YouTube data into account, Official Charts MD Martin Talbot said a UK streaming video chart was the next step for the company.
“Both the Official Charts Company and the music industry feel that consumers engaging in the streaming of straight audio interact with such services in a different way to video-and-audio streams,” he said. “We are talking to the various key video streaming services to collect their data too and hope to create a different, standalone video streaming chart in the not-too-distant future.”
Talbot added that the Official Charts Company was in discussions with various broadcasters to potentially give the new rankings a presence on radio or TV.
“Our key media launch partner will be Music Week, along with OfficialCharts.com and the various services themselves,” he added.
Ed Sheeran: The most-streamed artist of 2012 so far n Music Week can today exclusively reveal the Top 20 most-streamed songs of 2011 and 2012 to date (see below) – as well as the most popular streamed artists in both years…
The Top 1,000 streamed songs of 2011 were made up of just 755m streams. That represents a notably small 29% of the total streams from consumers in the year (based on the Official Charts Company market estimate of 2.6bn) - compared to 48% for downloads (177m downloads).
Meanwhile, the Top 10 streams accounted for 6.78% of the Top 1,000, compared to 10.9% for downloads. The pattern continues: • Top 20 - 11.44% of top 1,000 for streams, 17.83% for downloads • Top 100 – 32.46% for streams, 48.88% for downloads • Top 500 – 73.67% for streams, 85.23% for download
OFFICIAL STREAMING CHART TOP 20 2012 POS ARTIST / TITLE / LABEL ** YEAR TO DATE ** 1 GOTYE FEAT KIMBRA Somebody That I Used To Know Island
2 DAVID GUETTA FEAT SIA Titanium Positiva/Virgin
3 JESSIE J Domino Island/Lava
4 RIHANNA FEAT CALVIN HARRIS We Found Love Def Jam
5 LANA DEL REY Video Games Polydor
6 FLO RIDA FEAT SIA Wild Ones Atlantic
7 NICKI MINAJ Starships Cash Money/Island
8 AVICII Levels Island
9 ED SHEERAN Drunk Asylum
10 LANA DEL REY Born To Die Polydor
11 ED SHEERAN Lego House Asylum
12 RIZZLE KICKS Mama Do The Hump Island
13 FLO RIDA Good Feeling Atlantic
14 ED SHEERAN The A Team Asylum
15 LABRINTH FEAT TINIE TEMPAH Earthquake Syco Music
16 DRAKE FEAT RIHANNA Take Care Cash Money/Island
17 DAVID GUETTA FEAT NICKI MINAJ Turn Me On Positiva/Virgin
18 MAROON 5/CHRISTINA AGUILERA Moves Like Jagger A&M/Octone
19 EMELI SANDE Next To Me Virgin
20 OLLY MURS Dance With Me Tonight Epic
OFFICIAL STREAMING CHART TOP 20 2011 POS ARTIST / TITLE / LABEL 1 ADELE Rolling In The Deep Xl Recordings
2 BRUNO MARS Grenade Elektra
3 JESSIE J FEAT BOB Price Tag Island/Lava
4 RIHANNA S&M Def Jam
5 ED SHEERAN The A Team Asylum
6 JESSIE J Do It Like A Dude Island/Lava
7 ADELE Make You Feel My Love Xl Recordings
8 RIHANNA FEAT DRAKE What's My Name Def Jam
9 RIHANNA Only Girl (In The World) Def Jam
10 LMFAO/L BENNETT/GOONROCK Party Rock Anthem Interscope
11 BRUNO MARS Just The Way You Are (Amazing) Elektra
12 DAVID GUETTA FEAT RIHANNA Who's That Chick Positiva/Virgin
13 KATY PERRY Firework Virgin
14 LADY GAGA Born This Way Interscope
15 JENNIFER LOPEZ FEAT PITBULL On The Floor Def Jam
16 ELLIE GOULDING Your Song Polydor
17 MAROON 5/CHRISTINA AGUILERA Moves Like Jagger A&M/Octone
18 CEE LO GREEN Forget You Warner Bros
19 RIHANNA FEAT CALVIN HARRIS We Found Love Def Jam
20 KATY PERRY FEAT KANYE WEST ET Virgin
TOP STREAMING ARTISTS 2012 POS ARTIST ** YEAR TO DATE ** 1 ED SHEERAN 2 LANA DEL REY 3 DAVID GUETTA 4 RIHANNA 5 COLDPLAY 6 GOTYE 7 JESSIE J 8 EMELI SANDE 9 FLORENCE & THE MACHINE 10 DRAKE 11 FLO RIDA 12 BEYONCE 13 ADELE 14 BEN HOWARD 15 SKRILLEX 16 RIZZLE KICKS 17 NICKI MINAJ 18 KATY PERRY 19 OLLY MURS 20 ONE DIRECTION
TOP STREAMING ARTISTS 2011 POS ARTIST 1 RIHANNA 2 ADELE 3 BRUNO MARS 4 ED SHEERAN 5 LADY GAGA 6 JESSIE J 7 KATY PERRY 8 DAVID GUETTA 9 MUMFORD & SONS 10 MICHAEL BUBLE 11 BEYONCE 12 TINIE TEMPAH 13 ELLIE GOULDING 14 FLORENCE & THE MACHINE 15 THE XX 16 CHASE & STATUS 17 FOO FIGHTERS 18 EMINEM 19 TWO DOOR CINEMA CLUB 20 BON IVER
Source: Official Charts Company