Volume 258 Number 12 ISSN 0000-0019

March 21,

2011

F e a t u r e s

23 Facts & Figures 2010 We present sales totals for bestselling books in 2010 as reported to us by publishers. The sales figures are ranked for adult hard- cover, trade paper, and mass market titles, children’s hardcover and paperback, frontlist and backlist, plus, for the first time, figures on that new format—e-books.

22 Toys to Books While bookstores have continued to add nonbook items to their store product mix, some toy stores are adding nontoy items to their mix—books.

N e w s 6 B&N Is #1 in Trade Books and Rising According to Bowker PubTrack numbers, B&N remains the largest outlet for trade books in the U.S., with 23% of the market—up from 22.5% last year, while Amazon claimed 15% of the market. WalMart, however, suffered the biggest decline, and independents held steady, with about 3.5%.

6 Milestone: E-books to Eclipse Mass Market The Association of American Publishers’ monthly sales estimate gives a sharp view of how e-book sales are doing among the large houses that report their results to the organization. In January, e-book sales were more than double what they were 12 months ago; mass market sales at the large houses, however, continue to decline, down 31%, presenting the very real prospect that e-books will overtake mass markets in market share sometime this year.

8 The Novelist and the Library Thriller author Karin Slaughter, who spoke at last year’s BookExpo on the importance of libraries, is helping spearhead a fund-raising campaign for the 25-branch DeKalb County Public Library system in her native Atlanta. The inaugural event, held on March 12, raised $42,000.

9 Storey Publishing Broadens Appeal... in Print The North Adams, Mass.–based publisher is aiming for increased interactivity with its books-—and catalogue-—by providing pop-up features and flaps on print products, along with clever and tactile displays of its books in bookstores.

14 At South By... A report by Rachel Deahl and Calvin Reid on the just concluded South by Southwest Interactive’s whirl of seminars, panels, meetups, and more, from Austin, Tex., where publishing’s future is pondered, and perhaps created.

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