Contents April 2010

Address Heal House 375 Kennington Lane, London SE11 5QY Editorial 020 7091 1268 editor@totalpolitics.com Advertising 020 7091 1261 advertising@totalpolitics.com Subscriptions 01778 392023 subscriptions@warnersgroup.co.uk General Enquiries info@totalpolitics.com Editor Ben Duckworth Political Correspondent Amber Elliott Executive Editor Shane Greer Resources Director John Simmons Publisher Iain Dale Art Direction and Design www.chapmandesign.net Advertising Director Jeremy Halley Editorial Assistant Emily Sutton Editorial & Advertising Assistant Katy Scholes Books Editor Keith Simpson Contributing Editors JB Seatrobe, Andrew Hawkins, Paul Linford, James Silver Strategic Partner ComRes Editorial Board Paddy Ashdown, Shami Chakrabarti, Angus MacNeil MP, Prof. Brian Brivati, David Davis MP, Chris Huhne MP, Sir Simon Milton, Andrew MacKinlay MP, David Trimble Published by Biteback Media Limited, Registered Office, Manfield House, 1 Southampton Street, London, WC2R OLR. Biteback Media is a limited company, registered in England. Company number 06455159 Printed by Warners, Peterborough Distributor Seymour Distribution 2 East Poultry Avenue, London, EC1A 9PT 020 7429 4000 conrad.cornelius@seymour.co.uk Newstrade Select Publisher Services 3 East Avenue, Bournemouth BH3 7BW 01202 586848 tim@selectps.com tim@selectps.com

© 2010 Biteback Media Limited Reproduction in whole or part of any article is prohibited without prior written consent. Articles written by contributors do not necessarily reflect the views of the organisation. ISSN 1757 - 0492

© 2010 Biteback Media Limited Reproduction in whole or part of any article is prohibited without prior written consent. Articles written by contributors do not necessarily reflect the views of the organisation. ISSN 1757 - 0492

Cover image Getty Images and iStock

Cover image Getty Images and iStock

Features Interview Mysweet Lord 14 AmberElliott talks toLordAdonis aboutwhytheunelected transport secretary is sowell liked

How lobbyists can learn to be loved 22 Golden rules to help the lobbying industry becomemorevalued

The parallels between the election of February 1974 with the prospects of a hung Parliament today p50

Education survey 26 Total Politics asks politicians howtheyview the UK’s education system

Cover story Shock jocks 28 BenDuckworthmeets four talkshow radio hosts whocover politics in a very different way to JohnHumphrys

Total Focus Business 36 LordMandelson, KenClarke and John Thurso Environment 38 Hilary Benn,Nick Herbert and TimFarron Housing 40 JohnHealey, Grant Shapps and Sarah Teather Crime 42 Alan Johnson, Chris Grayling andChris Huhne

In conversation with Nick Griffin 44 Iain Dale talks with the controversial MEPandleaderof the British National Party

How the parties compare on crime p42

Regulars Letters 4 Leader 6 Diary 7 SkyNews’Niall Paterson on rude tweets andLordAshcroft Total Opinion The lowdown on turnout 8 AndrewHawkinsexamines whether people will be turned off voting in the 2010 election Quotes 9 Debate 10 Is politics too London-centric? MarkField MPandSirRichard Leese disagree Total History Hung again 50 Julia Langdon explores the parallels between the election of February 1974 and today Where are they now?51 The oldest living former MP JamesHarry Allason Memorabilia 53 Struan Stevenson MEP Theywere also MPs54 William HLever Total Campaigns Get set for government 56 Catherine Haddononpreparing for the aftermath of the election The bloated state we’re in 58 Francis Maudeargues in favour

Theywere also MPs William HLever Total Campaigns Total Campaigns Get set for government Catherine Haddononpreparing for the aftermath of the election The bloated state we’re in Francis Maudeargues in favour of the post-bureaucratic age Smarter government Labour’s ideas for improvement of the post-bureaucratic age Smarter government 59 Labour’s ideas for improvement

How to win at spinning 60 David Canzini on the importance ofmessage whenspinning the leaders’ debates 3Cs and 3As spell success 61 Lance Price onhowtomaster the skill of post-debate spin Mannersmaketh politics 62 John Shosky says civility ought to be a guiding principle for the conduct of political life The political DNAofeach voter 64 Melanie Batley on the value of micro-targeting Technology 66 Reviews of the latest sat navs The future of knocking up68 HowtheReadingsystem could be given adigital make-over Campaign doctor 69

Total Life Whyvote: Aguide for those that can’t be bothered 72 David Seymour challenges the view that people aren’t interested in politics anymore Book reviews 74 Peter Riddell reviews Lance Price’s history of prime ministers’ relationships with the media inWhere Power Lies Brought to book 75 JohnMasonMP Hinterland 76 Timothy Kirkhope MEPonhis love of flying Campaigning stories 78 Top Ten unknownBudget facts 80 If I were PM82 ComedianMarkWatson