Contents December 2010

Address Westminster Tower, 3 Albert Embankment, London SE1 7SP Editorial 020 7091 1268 editor@totalpolitics.com Advertising 020 7091 1261 advertising@totalpolitics.com Subscriptions 01778 392023 subscriptions@warnersgroup.co.uk General Enquiries info@totalpolitics.com Editor Ben Duckworth Political Editor Amber Elliott Lifestyle Editor & Production Manager Emily Sutton Executive Editor Shane Greer Resources Director John Simmons Publisher Iain Dale Art Direction and Design Antonello Sticca Advertising Director Jeremy Halley Books Editor Keith Simpson Contributing Editors JB Seatrobe, Andrew Hawkins, Paul Linford Strategic Partner ComRes Editorial Board Paddy Ashdown, Shami Chakrabarti, Angus MacNeil MP, Prof. Brian Brivati, David Davis MP, Chris Huhne MP, Sir Simon Milton, Andrew MacKinlay, David Trimble Published by Biteback Media Limited, Registered Office: 17 Marina Court, Castle Street, Hull, HU1 1TJ. Biteback Media is a limited company, registered in England. Company number 06455159 Printed by Warners, Peterborough Distributor Seymour Distribution 2 East Poultry Avenue, London, EC1A 9PT 020 7429 4000 conrad.cornelius@seymour.co.uk Newstrade Select Publisher Services 3 East Avenue, Bournemouth BH3 7BW 01202 586848 tim@selectps.com

© 2010 Biteback Media Limited Reproduction in whole or part of any article is prohibited without prior written consent. Articles written by contributors do not necessarily reflect the views of the organisation. ISSN 1757 - 0492 Main cover photo: Desmond Muckian/ Contour by Getty Images

Is the coalition working? p17

Cover story In conversation with Peter Mandelson 22 Peter Mandelson talks to Iain Dale about struggling with being out of power, becoming a respected uncle figure and making up with Ed Miliband A department for home and abroad 14 Alan Duncan explains how DfID will be spending its money Government in action17 Alex Stevenson asks whether the coalition’s new method of decision-making is really the best way forward Hanging out in opposition 20 Leader of the Australian Liberal Party, Tony Abbott, on what a political leader does when you finish on the losing side in a hung Parliament Five days to power 28 David Laws and Rob Wilson talk about their new landmark books that chart the formation of the coalition Ministerial profile 30 Mark Hoban

Top 100 journalists 32 TotalPoliticscharts the top 100 political journalists as voted for by you

SPECIAL REPORT In association with RSPCA 40 The future of animal welfare in the UK

TIME TO DO YOUR BIT 56 The Royal British Legion demonstrates what lessons successful charity campaigning holds for wider political campaigning

Regulars Letters 4 Leader 6 Diary 7 TheWallStreetJournal’s Iain Martin Total Opinion Lansley’s impossible task 8 Andrew Hawkins believes the health secretary may have been too timid over NHS reforms Quotes 9 Debate 10 Will the government’s education reforms improve schools? David Evennett MP and Pat Glass MP discuss Across the border 11 Leader of the Ulster Unionist Party Tom Elliott says that co-operation must win out over oppositional politics Total History Lady Astor 48 David Stack looks at the career of the first woman to sit in Parliament Where are they now? 49 The very distinctive career path of Alan Amos Memorabilia 51 Alastair Ross MLA finds the story of recent unionist politics in a shabby rosette They were also MPs 52 John Maunsell Richardson

Total Campaigns Who are you? 54 The one piece of advice you should take from TheWho’s Pete Townshend if you want to engage your audience Follow Ed Miliband 55 Shane Greer explains why we should follow Ed Miliband’s lesson Getting to grips with polls 59 Learning from polls means close analysis of the numbers, and being prepared to accept the bad news Top campaign books 60 We ask nine seasoned campaigners to recommend their favourite guides Technology 62 Reviews of the latest table lamps Online advertising 64 How to construct micro-targeted internet ads that adapt to understand voters Campaign doctor 66

Total Life Hinterland 70 Eilidh Whiteford MP recalls the crimes of fashion she has suffered as a choral singer Researchers’ stories 71 Top ten political young stars who burned out 73 If I were PM 74 Andi Osho wants to see the Queen rapping with John Barnes

December 2010 | Total Politics | 3