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Contents January 2010
Address Heal House 375 Kennington Lane, London SE11 5QY Editorial 020 7091 1268 editor@totalpolitics.com Advertising 020 7091 1261 advertising@totalpolitics.com Subscriptions 01778 392023 subscriptions@warnersgroup.co.uk General Enquiries info@totalpolitics.com Editor Ben Duckworth Political Correspondent Amber Elliott Executive Editor Shane Greer Resources Director John Simmons Publisher Iain Dale Art Direction and Design www.chapmandesign.net Advertising Director Jeremy Halley Editorial Assistant Emily Sutton Editorial & Advertising Assistant Katy Scholes Books Editor Keith Simpson Contributing Editors JB Seatrobe, Andrew Hawkins, Paul Linford, James Silver Strategic Partner ComRes Editorial Board Paddy Ashdown, Shami Chakrabarti, Caroline Lucas MEP, Angus MacNeil MP, Prof. Brian Brivati, David Davis MP, Chris Huhne MP, Sir Simon Milton, Andrew MacKinlay MP, David Trimble, Denis MacShane MP Published by Biteback Media Limited, Registered Office, Manfield House, 1 Southampton Street, London, WC2R OLR. Biteback Media is a limited company, registered in England. Company number 06455159 Printed by Warners, Peterborough Distributor Seymour Distribution 2 East Poultry Avenue, London, EC1A 9PT 020 7429 4000 conrad.cornelius@seymour.co.uk Newstrade Select Publisher Services 3 East Avenue, Bournemouth BH3 7BW 01202 586848 tim@selectps.com
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Cover photo Getty ImagesCover image
Features Cover Story In conversation with John Bercow 14 TheSpeaker talks to Iain Dale about his reformist zeal, his Tory friends andhiswife’s Labour candidacy
Exclusive Ideology survey 20 MPsreveal whether the left-right divide still exists
On the move26 Xander Stephenson looks at transport ministers’ recent moves to escape the Westminster bubble
Never Brown’s babe 28 Caroline Flint talks to Amber Elliott about her emotional past andher loyalties
Not simply novelty value 32 Catherine Shannonexamines the exciting future for elected mayors
Royal British Legion 36 AmberElliott asks the director general of the RBLwhether politicians listen
AmberElliott asks the director general of the RBLwhether politicians listen
Caroline Flint on life after cabinet
Caroline Flint on life after cabinet p28
Britain’s troubled relationship with Europe p38
Regulars Letters 4 Leader 6 Diary 7 TheBBC’s John Pienaar on smiling LabourMPs Total Opinion War cry 8 AndrewHawkinsassesses whether Afghanistan has damagedGordonBrown’s reputation Quotes 9 Debate 10 Is public service broadcasting working? DonFoster MPand Jeremy HuntMPdisagree Total History Oddone in 38 Catherine RSchenkcharts the history of Britain’s troubled relationship with the EU Where are they now?39 Eric Moonman Memorabilia 41 Peter Hain talks of his powerful family history links to Nelson Mandela Theywere also MPs42 AEWMason
Memorabilia Peter Hain talks of his powerful family history links to Nelson Mandela Theywere also MPs AEWMason
Total Campaigns
Total Campaigns Total Campaigns
Well briefed John Shosky advises how to put together the perfect briefing book for a speech
Well briefed 44 John Shosky advises how to put together the perfect briefing book for a speech
It’s better by blog MarkPack illustrates the
It’s better by blog 46 MarkPack illustrates the benefits of blogging for local council communication benefits of blogging for local council communication
One-to-one 47 Shelley Tidmore outlines the best way to get moneyrolling in from big donors Tactics vs strategy 48 EdwardStaiteexamineshow muchemphasisshouldbeplaced onpersonalitywhenchoosingthe messageforacampaign Technology 50 Reviews of the latest Bluetooth headsets Election battleground: East Midlands 52 Robert Waller explains why the Conservatives are likely to clean-up in the East Midlands Campaign Doctor 55 Campaigning in anursing home Total Life Book reviews 58 Previously arrested MPDamian Green reviews ex-Met chief Ian Blair’s newbookandDavid Willetts MPexaminesthe Conservatives from Thatcher to Cameron Brought to book 59 MarkHobanMP The draw of sketchwriting 62 Keith SimpsonMPexplores the history of parliamentary sketchwriting Hinterland 63 Martin Salter MPtalks of his fishy interest Researchers’ stories 64 Thebag-carriers reveal the shocking andhilarious tales fromwithin Westminster Top ten bizarre political parties 65 If I were PM66 TheThick of It’s Chris Addison on elephants andbouncycastles