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csu@mon.bbc.co.uk monitor.bbc.co.uk Contents November 2009

Address Heal House 375 Kennington Lane, London SE11 5QY Editorial 020 7091 1268 editor@totalpolitics.com Advertising 020 7091 1261 advertising@totalpolitics.com Subscriptions 01778 392023 subscriptions@warnersgroup.co.uk General Enquiries info@totalpolitics.com Editor Ben Duckworth Political Correspondent Amber Elliott Executive Editor Shane Greer Resources Director John Simmons Publisher Iain Dale Art Direction and Design www.chapmandesign.net Advertising Director Jeremy Halley Editorial Assistant Emily Sutton Books Editor Keith Simpson Contributing Editors JB Seatrobe, Andrew Hawkins, Paul Linford, James Silver Strategic Partner ComRes Editorial Board Paddy Ashdown, Shami Chakrabarti, Caroline Lucas MEP, Angus MacNeil MP, Prof. Brian Brivati, David Davis MP, Chris Huhne MP, Sir Simon Milton, Andrew MacKinlay MP, David Trimble, Denis MacShane MP Published by Biteback Media Limited, Registered Office, Manfield House, 1 Southampton Street, London, WC2R OLR. Biteback Media is a company limited by guarantee, registered in England Printed by Warners, Peterborough Distributor Seymour Distribution 2 East Poultry Avenue, London, EC1A 9PT 020 7429 4000 conrad.cornelius@seymour.co.uk Newstrade Select Publisher Services 3 East Avenue, Bournemouth BH3 7BW 01202 586848 tim@selectps.com

© 2009 Biteback Media Limited Reproduction in whole or part of any article is prohibited without prior written consent. Articles written by contributors do not necessarily reflect the views of the organisation. ISSN 1757 - 0492

© 2009 Biteback Media Limited Reproduction in whole or part of any article is prohibited without prior written consent. Articles written by contributors do not necessarily reflect the views of the organisation. ISSN 1757 - 0492

Cover photo by Marco Di Lauro/ Getty Images Cover image

Cover photo by Marco Di Lauro/ Getty Images Cover image

Features Cover Story Total Focus –Defence 16 Who’s got the best defence? Bob Ainsworth, LiamFoxandNick Harvey justify their plans on Afghanistan, Trident and Ministry of Defence reform

Rememberyour party members22 John Owensoutlines the dangers of adecline in party membership

Bertie Ahern 26 The former Taoiseach of Ireland discusses the peace process, phoning TonyBlair and breaking his leg

How to win elections in the internet age 30 Joe Trippi outlines how candidates must adapt or die in the new internet era

Nicola Sturgeon 34 Scotland’s Deputy First Minister is brimmingwith cautious ambition

In conversation with Michal Kaminski 38 The controversial Polish MEP talks to Iain Dale about allegations of anti-semitism and homophobia

Regulars Letters 6 Leader 8 Diary 9 Labourlist’s Alex Smith onbeing left holding the baby Total Opinion Labour’s legislative dilemma 10 The government is stuck and there is little time for radical solutions, says Andrew Hawkins of ComRes Quotes 11 Debate 12 Does banning drugs work? Philippa Stroud of the Centre for Social Justice andLord Ramsbothamdisagree Total History Fire! Fire! 44 HowtheGreatFireof1834ledto Parliament’s unlikely newhome Where are they now?45 Gerry Bermingham Memorabilia 47 Lord Avebury ona testimonial presented to his grandfather Theywere also MPs48 David Ricardo Total Campaigns Tearing down the walls 50 John Shosky on the lessons we can learn from Ronald Reagan Hunting to head off repeal 52 TheLeagueAgainst Cruel Sports’ latest campaign: how modernpressure group promotes its message Add some colour 53 MarkPack illustrates howa councils can jazz upemail send-outs Student union 54 ShaneGreer onhowtoturn students into a campaigning machine Technology 56 Reviews of the latest digital cameras, Bluetooth headsets and fancy monitors Election battleground: South London 58 Robert Waller explains why the region may fend off Conservative advances allegations of anti-semitism and homophobia ShaneGreer onhowtoturn students into a campaigning machine Technology 56 Reviews of the latest digital cameras, Bluetooth headsets and fancy monitors Election battleground: South London 58 Robert Waller explains why the region may fend off Conservative advances

Campaign Doctor 61

Campaign Doctor 61

Bob Ainsworth, Liam Fox and Nick Harvey outline their defence plans Page 16

Total Advocacy The good lobbying guide 64 Keith Johnston outlines why lobbyists are essential for democracy Top of the class 66 TheGovernmentAffairs Group andTotal Politics reveal the top 100 public affairs professionals Effective interrupting 74 Howtobreakupaconversation politely andmakethat contact Rise of the super-nimby 75 PLMR’sDavidMaddenexamines the impact high-profile individuals can have on the politics of planning applications Lobbying PCCs 76 Are there dangers to avoid? Total Lifestyle Book reviews 78 AnewbiographyofNeville Chamberlain and the Total Politics Guide to the 2010 General Election Trust 82 Thedebate created byAnthony Seldon’s newbook Theatre review 84 MikeHancockMPreviewsThe Power of Yes Researchers’ stories 86 In anewseries, the bag-carriers dish the dirt on their bosses Hinterland 88 TimLoughton shares his passion for archaeology Top Ten political facial hair 89 If I were PM90 Mock theWeek’s AndyParsons